Privacy Policy

Last updated: September 24, 2026

Hale & Ellery operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Hale & Ellery is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details, including your name, address, billing address, shipping address, phone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
Communications with us, including information you provide when contacting our customer service team.
Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage them to provide technology or services on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor and Improve the Services. We use your personal information to provide the Services, including processing payments, fulfilling orders, remembering your preferences and items you are interested in, sending account notifications, processing purchases, returns and exchanges, managing your account, arranging shipping and creating a customised shopping experience.

Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing or promotional communications by email, text message or postal mail, and displaying online advertisements based on your activity.

Security and Fraud Prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate fraudulent, illegal, unsafe or malicious activity and protect our Services.

Communicating with You. We use personal information to provide customer support, respond to your enquiries and maintain our relationship with you.

Legal Reasons. We may use personal information to comply with applicable laws or legal processes, respond to government or law-enforcement requests, investigate disputes or legal proceedings and enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes, including:

Shopify, vendors and service providers who provide services such as IT management, payment processing, analytics, customer support, cloud storage, fulfilment and shipping.
Business and marketing partners who assist us with marketing and advertising.
Third parties when you direct, request or consent to such disclosure, such as shipping providers or social media integrations.
Affiliates or other entities within our corporate group.
Parties involved in a business transaction, legal obligation or enforcement of our rights or policies.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve those Services.

Information submitted through the Services may be transmitted to Shopify and other third parties, including parties located outside the country in which you reside.

We may also use certain Shopify enhanced features that use information from your interactions with our store and other merchants. In those circumstances, Shopify may be responsible for processing certain personal information.

For more information about how Shopify processes personal information and your privacy rights, you can review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties.

If you follow links to websites not controlled by Hale & Ellery, you should review their privacy policies, security policies and terms and conditions.

We are not responsible for the privacy, security, accuracy or reliability of third-party websites.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us to request deletion of that information.

Security and Retention of Your Information

No security measures are perfect or completely impenetrable, and we cannot guarantee absolute security.

We recommend that you do not use unsecured communication channels to send sensitive or confidential information to us.

How long we retain your personal information depends on factors including whether the information is required to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

Right to Access / Know: You may have the right to request access to personal information we hold about you.
Right to Delete: You may have the right to request deletion of personal information we maintain about you.
Right to Correct: You may have the right to request correction of inaccurate personal information.
Right of Portability: You may have the right to receive a copy of your personal information or request that it be transferred to another party.
Managing Communication Preferences: You may unsubscribe from promotional emails at any time using the unsubscribe option included in our emails.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before processing a request.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us at:

info@haleandellery.com

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country in which you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, we may rely on recognised transfer mechanisms such as Standard Contractual Clauses or other legally recognised safeguards, as applicable.